Oskar Blues
Behind Bars is the online companion to the writing I do for various magazines.
Quite often there’s more information; words; pictures than can fit in your average column. There’s also video and links. Behind Bars is here to give you the rest of the story…
CAN IT - The canned craft beers of Oskar Blues
by Kevin Erskine
The original article appears in the December/January 2008 issue of Hooters Magazine
| Oskar Blues represents everything I like about a start-up company. Irreverent guerrilla marketing comes to mind…
Like this play on the Obama “Hope” ads: |
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| But it’s also the tongue-in-cheek arrogance. “Our Beer is Good. So good we put it in cans.” | ![]() |
| Or the annual Silent Disco Oskar Blues throws each year at the convention center - where contestants wear wireless headphones to hear the music and get down with their bad selves. | ![]() |
| This is a company that wants to make things fun.
Here’s a brief video called “Canned Beer Apocalypse, giving you the whole story: |
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Visit the Oskar Blues Web site.
First Column
My first Column is in the hands of the editors and will appear in the November/December issue.
The topic: Oskar Blues Brewery and their tasty line of canned beers.
Stories I’m working on for print & web: Absinthe; Cachaca; Pisco; Champagne. Looking at doing a feature on Ommegang as well.
Stay tuned…
Welcome to Behind Bars
Web sites about booze are starting to become as common as the clap among sailors on shore leave.
This one is a little bit different.
It’s meant to be the online companion to my regular column Behind Bars in HOOTERS magazine.
On this site I’ll have late breaking news from the wide world of alcohol.
Stories and features that are just too good to wait for the next issue.
The rest of the story - for those times when a print publication simply can’t deliver ALL the information to you.
And hopefully, I can convince some of my talented spirits-writing friends to chime in every once in awhile.
So thanks for coming. Hope to see you again…if not here, then maybe Behind Bars.
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