I hate ratings.
We’ll get to whisky in a bit, but first, take a walk with me into the strange and unbelievable world of wine critique.
The triumvirate of wine publications.
Wine Enthusiast, Wine Advocate, Wine Spectator. These magazines aren’t sold for their editorial content. They are sold on the numerous, abridged reviews they do each month, to people who are apparently incapable of making wine purchasing decisions on their own.
Taste, review; taste, review. They churn through wines (apparently by the case load) for each monthly issue – slapping each wine with a breviloquent single paragraph review and a rating . . . allegedly on a scale from 0 – 100.
Yes, the scale is 0 – 100, but apparently it’s ass water if it scores below 80, and "Wines receiving a rating below 80 are not reviewed".
I wonder – "why not?" Aren’t readers of these magazines just as interested in what NOT to buy as what to buy? I’d wager the answer to that question is "Yes".
So why wouldn’t a magazine that prides itself on being the final word in wine critique actually do some critiquing???
Could the impact of (potential) lost advertising sales be a factor in not mentioning the unmentionables? Of course it could.
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