According to a letter published today in The Herald the production of LPA (litres pure alcohol) of Scotch Whisky has not changed much over the past 25 years.
a total growth of 1.14% over the 25-year span, equivalent to an annual growth in physical volumes of 0.145%.
At least that’s what Donald Blair contends in a report published in September last year entitled The Global Scotch Whisky Industry: Hit or Myth – a 25-year study
I used independent research commissioned and published by the Scotch Whisky Association to estimate that, had the Scotch whisky industry matched general global economic growth during the 25-year period studied (conservatively estimated at around 1.5% a year in real terms by some researchers), there would have been around 16,700 new jobs necessarily created in Scotland to meet the increased global demand for Scotch. The jobs foregone through the industry’s minuscule growth in the past 25 years thus put Diageo’s potential 900 job losses in the shade.
