Doug Stone of For Scotch Lovers wrote to let me know about a new endeavour:
I wanted to let you know about a very exciting club I’m about to launch, called the Whisky Explorers Club. The goal of the club is two fold: 1) to introduce members to exciting whiskies from around the world without any preconceived notions as to what they’re tasting and 2) to get them to share those experiences with other whisky drinkers. There are going to be three membership levels to the club, but regardless of which level members choose, all will have the following core benefit which is aimed at achieving the club goals:
Six (6) times a year each member will receive four (4) tasting sample bottles of whiskies from around the world. These whiskies will arrive in generically-labeled bottles, with no brand or age identity. Members will also receive instructions directing them to our website, where they will be required to input their own tasting notes for each whisky, after which they will provided with the name of the whisky they tasted.