A hot naked girl & The Macallan…about damned time.

I like women. The prettier and more naked, the more I like ‘em. I know, CRAZY!

The Macallan has realized that a guy who likes naked chicks AND whisky is a vastly under-marketed segment. They’ve sought to close this segmentation gap by releasing a limited edition whisky with labels that have naked women.

Seriously.

But since they’ve decided to use a famous photographer and it is “art” it likely skirts the SWA code of conduct which demands an adherence to “generally accepted standards of good taste and should not suggest that drinking Scotch Whisky enhances sexual capabilities, attractiveness, masculinity or femininity.”

From the Press Release:

The Macallan single malt Scotch whisky is today (Thursday 13 November 2008) unveiling an ambitious £1.3 million limited edition bottling produced in association with world famous, Scots born photographer Rankin.

Returning to his homeland, Paisley-born Rankin, best known for his fashion photography and portraits of everyone from The Queen to Madonna, was invited to The Macallan’s Speyside estate to interpret the iconic whisky brand through his camera lens. The result is a series of 1,000 stunning black and white images, captured on Polaroid film. Each limited edition bottle of rare 30 year old Macallan Fine Oak single malt displays a bespoke label featuring one of the Rankin images, accompanied by the original Polaroid.  This collection of 1,000 unique, individual works of art is a world first and will be sold by luxury retailers worldwide.

The unique bottle comes presented in a black leather box, lined with velvet and containing an original Rankin Polaroid. Each bottle will have an individually printed label which matches the specific Polaroid contained within the box and a booklet of authenticity signed by Rankin.

The array of images captured by Rankin is breathtaking, depicting a range of locations around The Macallan estate, including Easter Elchies House, the distillery, dedicated craftspeople and still life images of the surrounding flora and fauna.  Many of the images are further enhanced with artistic nude studies, featuring Tuuli, Rankin’s muse.

The Macallan Masters of Photography Fine Oak 30 year old bottles will be available for purchase throughout the world, and will be launched in Russia, Singapore, Korea and the USA over the next few months.  In the UK, The Macallan Masters of Photography Rankin Edition can be purchased exclusively at luxury retailers for £899 (RRP).

The Macallan Masters of Photography will be unveiled this evening at a launch party in London.  An exhibition of the images featured on the limited edition bottles will be on show from 10am – 6pm, Friday 14 to Sunday 16 November, at the Huntingdon Project Space, 28 Redchurch Street, London E2 7DP.

You can see a video of the photoshoot, and more importantly a good number of booby shots, at www.themastersofphotography.com.

I think £1.3 million could have been better spent promoting Macallan Amber than on this.

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Comments (8)

  1. I’m no expert (honest), but could this be one of the most expensive w**ks ever?

  2. Adrian

    Hey Kevin

    Total agreement with you on this. At a time when people are looking at their budgets (across the globe it appears to me) do Macallan think that this promotion is a good idea? I know it’s a popular whisky and such but still….

  3. For a Brit, about as classy as Tennent`s lager cans.
    http://www.leith.co.uk/blog/girl%20cans%20B.jpg
    Not very.

  4. I think we’re probably missing the point. This isn’t FOR “whisky people” – this is to gain image leverage with people who don’t drink whisky and are influenced by fashion and so on i.e. vodka drinkers and consumers in new markets who are driven by ‘style’.

    Whatever we think of this, readers of this and similar blogs are not the target audience and The Macallan are still doing lots of stuff for us. This is aimed at readers of Vogue and Cosmopolitan and lifestyle titles and is trying to break out of whisky’s self-imposed marketing box.

    Having said that, this will probably now sell like hot cakes and appear on auction sites at twice the price. Thus getting Macallan more lovely publicity!
    Still seems a shame that 90% or more of this whisky will never be drunk but there you go.

  5. More power to those vodka drinkers who will spend £899 in this global economic melt-down to get a picture of a naked girl.

    I still think £1.3 million could have been better spent getting those vodka lovers (read that: Cocktail crowd) interested in Macallan Amber .

  6. Adrian

    Hmmm I wonder if we can ask Kevin to run The Macallan’s advert when it appears in Vogue or Cosmo? ;-)

    Ian has put me right as to why Macallan are doing this, I still maintain, along with Kevin, that it is a daft use of resources. This promotion will inevitably end up being talked about for years (if they are lucky) as being a bold campaign rather than about the whisky itself. Which is what it’s all about…isn’t it?

  7. I bet all the booby ones sell first.

  8. Dennis

    For the majority of people whisky consumption is interfaced to certain rules, and all these rules have restrictive character. You can drink whisky only if to you forty and only if you the man. You can drink whisky only in a certain glass and so on. But you cannot it, it and it. All these rules and restrictions – a totally ludicrous! It seems to me that the main task which Macallan and Rankin well done, – to learn people not to be afraid to drink whisky. Great job!

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