I like women. The prettier and more naked, the more I like ‘em. I know, CRAZY!
The Macallan has realized that a guy who likes naked chicks AND whisky is a vastly under-marketed segment. They’ve sought to close this segmentation gap by releasing a limited edition whisky with labels that have naked women.
But since they’ve decided to use a famous photographer and it is “art” it likely skirts the SWA code of conduct which demands an adherence to “generally accepted standards of good taste and should not suggest that drinking Scotch Whisky enhances sexual capabilities, attractiveness, masculinity or femininity.”
From the Press Release:
The Macallan single malt Scotch whisky is today (Thursday 13 November 2008) unveiling an ambitious £1.3 million limited edition bottling produced in association with world famous, Scots born photographer Rankin.
Returning to his homeland, Paisley-born Rankin, best known for his fashion photography and portraits of everyone from The Queen to Madonna, was invited to The Macallan’s Speyside estate to interpret the iconic whisky brand through his camera lens. The result is a series of 1,000 stunning black and white images, captured on Polaroid film. Each limited edition bottle of rare 30 year old Macallan Fine Oak single malt displays a bespoke label featuring one of the Rankin images, accompanied by the original Polaroid. This collection of 1,000 unique, individual works of art is a world first and will be sold by luxury retailers worldwide.
The unique bottle comes presented in a black leather box, lined with velvet and containing an original Rankin Polaroid. Each bottle will have an individually printed label which matches the specific Polaroid contained within the box and a booklet of authenticity signed by Rankin.
The array of images captured by Rankin is breathtaking, depicting a range of locations around The Macallan estate, including Easter Elchies House, the distillery, dedicated craftspeople and still life images of the surrounding flora and fauna. Many of the images are further enhanced with artistic nude studies, featuring Tuuli, Rankin’s muse.
The Macallan Masters of Photography Fine Oak 30 year old bottles will be available for purchase throughout the world, and will be launched in Russia, Singapore, Korea and the USA over the next few months. In the UK, The Macallan Masters of Photography Rankin Edition can be purchased exclusively at luxury retailers for £899 (RRP).
The Macallan Masters of Photography will be unveiled this evening at a launch party in London. An exhibition of the images featured on the limited edition bottles will be on show from 10am – 6pm, Friday 14 to Sunday 16 November, at the Huntingdon Project Space, 28 Redchurch Street, London E2 7DP.
You can see a video of the photoshoot, and more importantly a good number of booby shots, at www.themastersofphotography.com.
I think £1.3 million could have been better spent promoting Macallan Amber than on this.