For those of you in America, our most important holiday is almost upon us.
December 5th 2008 marks the 75th anniversary of the Repeal of Prohibition.
Lots of people & companies have been trying to get the word out…
Dewars has done a smash-up job of promoting the day as a proper holiday; but for my money no one has done more than Jeff Morgenthaler – who writes what is, in my estimation, the best blog out there for bartending & mixology. He also writes a regular column in Mixology magazine, a magazine I have been contributing to fairly regularly.
Jeff started pushing Repeal Day a few years ago with some thoughts on why we should celebrate Repeal Day and even started the Repeal Day site.
Some of Jeff’s reasons:
- We have the constitutional right to do so. How many forms of pleasure are guaranteed by the Constitution? None, unless you’re one of those who get an inflated sense of ego from holding a firearm or speaking in public. Me, I’m going to stick with alcohol.
- It’s at the right time. Conveniently located about halfway between Thanksgiving and Christmas, at a time when we’re probably not with our families, the Fifth of December represents a great time to get together with friends and celebrate our constitutional rights.
- Repeal Day doesn’t exclude. Are you an American, or are you located in the United States? Congratulations, you’re invited to join our party! Sorry, gay leprechauns, but Saint Patrick’s Day is off limits. Being French on Cinco de Mayo is about as cool as being British on the Fourth of July. But December Fifth is a day that’s open to anyone!
- It’s easy! There are no outfits to buy, costumes to rent, rivers to dye green. Simply celebrate the day by stopping by your local bar, tavern, saloon, winery, distillery, or brewhouse and having a drink. Pick up a six-pack on your way home from work. Split a bottle of wine with a loved one. Buy a shot for a stranger. Just do it because you can.
Eric Felten did a story in the Wall Street Journal giving Jeff the Lion’s Share of credit …much deserved.
Templeton Rye makes a “prohibition-Era” Rye whiskey. (I have a bottle and will post notes as soon as my cold is completely gone.)
I also received a bottle of the Old Forester Repeal Bourbon (Also waiting for the cold to go away – Press Release after the break).
I’m hosting my own party to celebrate the event . . . and I know there are other parties and events popping up around the country…If you aren’t aware of one why not throw your own party . . . or at least raise a glass on Friday.
OLD FORESTER REPEAL BOURBON SET TO HIT SHELVES
Celebrates 75th Anniversary of the Repeal of Prohibition in 1933
Louisville, KY – Old Forester Repeal Bourbon, a new, one-time, limited-release bourbon expression celebrating the 75th anniversary of the repeal of Prohibition, is set to hit retail shelves nationwide this week. Old Forester Repeal Bourbon will come in a mock circa-1933 375ml bottle and carry an Old Forester replica label from that era.
Old Forester became America’s first bottled bourbon in 1870 when Louisville-native George Garvin Brown recognized the need for a bourbon of consistent high quality and began putting Old Forester in glass bottles. Brown, a pharmaceutical salesman, was so sure of the quality of Old Forester that he put his hand-written guarantee on each bottle – a practice continued today. Old Forester is the only bourbon in existence today that has been sold continuously for over a century, including between the Prohibition years of 1920 and 1933 when it received one of only ten government permits to produce bourbon for medicinal purposes when alcohol sales were otherwise illegal in the United States. No other bourbon sold in the U.S. today can make that claim.
“This special bottling of Repeal Bourbon celebrates the rich history of Old Forester’s role as the founding brand of Brown-Forman,” said Joe Murray, Brand Manager for Old Forester. “Old Forester still lives up to its claim of ‘There is nothing better in the market’ over 135 years since its inception and is proud to be the only bourbon produced before, during and after Prohibition.”
Old Forester Repeal Bourbon will come in a gift pack which will include a scroll of the 21st Amendment to the U.S. Constitution, which ended Prohibition, and an Old Forester snifter. Repeal Bourbon is 100-proof and will retail for a suggested price of $29.99 wherever Old Forester is sold. Only 2,700 cases were produced.
“Repeal Bourbon is bottled from a special selection of Old Forester barrels that exhibited a more robust character that is similar to the Old Forester that was bottled during Prohibition,” added Chris Morris, Master Distiller for Old Forester. “The flavor, presented at Prohibition’s required 100 proof, is a full, deep, charred oak character that will appeal to bourbon-lovers everywhere.”